Creating and maintaining a Fortnite is very hard work. Getting a fan following and keeping them engaged requires deep and creative thinking - on a regular basis. Building a proper following for a Fortnite requires more than just attracting newcomers, even if fresh blood is invaluable. At some point, you're going to have the concentrate on keeping the following that you gained. It's all about having spectacular content, as a matter of fact. You keep hearing of the term Fortnite community, don't you? A community comes about when there are enough permanent members interested enough that they wish to stay on. Once you have that kind of loyalty, you can probably depend on them to bring in new readers down the road.
Fortnite writers have to be fresh and imaginative of course; but there is something there to be said for being a regular. Sometimes, a really creative post can take a little more time to finish than your weekly publication deadline will allow. The important thing however is to understand that if there is no regular reason to keep coming, no one is going to know when to expect you to come up with something. But writers need to give their readers a reason to keep coming back at regular intervals. If it is a habit, they will never forget.
Keeping your Fortnite fans interested requires showing that you aren't too good to be interested in what they have to say too. Any time a reader comes up with the question, starts a thread, Fortnite writers need to be ready to give them their moment in the sun (not that Fortnite writers are the sun). Consider sending them individual e-mails with links you believe they might find relevant (as long as you don't do it to look like it is spam).
Did you ever notice how regular advertisers keep preaching to the choir? Even if there is a section of the market that is pretty much converted to their product, they keep reminding them with repeated advertising (albeit much less of it) that they made a good choice. Fortnite writers need to do much the same - to remind steady readers that there is a reason they keep reading steadily. To do that, you'll need to do many of the same things you would, to attract new readership. You will put your Fortnite address on your e-mail signature, you will need to promote your Fortnite on your other websites, and of course, you'll need to ask your employees to promote the name of your Fortnite every time they take a business meeting.
If you put your mind to it, there are literally dozens of ways in which Fortnite writers are able to promote their Fortnites. It's all about getting creative about calling attention to your creativity.
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